How to Make a Gift

RU welcomes gifts of all types and will work with you and your financial advisor to maximize the tax benefits and value of your gift to the university.

OUTRIGHT GIFTS
GIFTS OF CASH
Your personal cash gift, including by credit card, is the most direct way to give. Your gift is deductible, from your annual adjusted gross income, reducing your out-of-pocket costs. Gifts may be made in honor or in memory of friends and loved ones.

MATCHING GIFTS
Often your gift to RU can be multiplied by matching funds from companies and foundations. Check with your employer’s personnel or human resources office to see if your gift to Radford University can be matched or visit our online lookup site at www.matchinggifts.com/radford.

STOCKS, BONDS AND OTHER LIQUID ASSETS
Gifts of appreciated assets are encouraged to the university.  Gifts are credited at current market value. Donor may avoid Capital Gains Tax, as well as receive an income tax benefit.

CLOSELY HELD STOCK
Stock in private corporations represents an ideal gift to the university. These gifts are individually evaluated and offer numerous tax benefits to the donor, their families and the corporation. The RU Foundation can be included as a partner in an initial public offering (IPO).

GIFTS OF REAL AND PERSONAL PROPERTY
Gifts of real estate or personal property, including art, antiques, automobiles and collections, are generally deducted at current, fair-market value.

PLANNED GIFTS
LIFE INCOME GIFTS
Life income gifts include Charitable Remainder Trusts and Charitable Gift Annuities. These gifts allow you to keep an income for yourself and others with a delayed benefit to the university. The RU Foundation offers a full-range of federal-tax-law compliant, life income gifts. Your age, assets, and income objectives help determine the best option.

CHARITABLE LEAD TRUST
A Lead Trust pays an income to RU for a number of years and then terminates. Upon termination of the trust, the assets are returned to your children or grandchildren with favorable tax treatment.

RETIREMENT PLAN GIFTS
You can designate that the RU Foundation receive any remaining assets of your IRA, VRS, KEOGH, TIAA-CREF or other qualified pension or profit sharing plan. By doing so, you maintain complete access to the assets during your lifetime. Any gifts that later come to the Foundation can be deducted from your taxable estate, possibly saving your heirs from significant estate and income taxes. Your plan administrator can provide you with the necessary forms.

LIFE INSURANCE*
There are numerous options for life insurance gifts to the RU Foundation. An existing, paid-up or new policy can be used to make a gift of life insurance. Immediate income tax deductions are the benefit of gifting an existing policy, while a new policy offers deductions for continuing annual premiums. Options are also available for naming the RU Foundation as a beneficiary or a contingent beneficiary.

BEQUEST*
A bequest through a Will or Revocable Trust is one of the most popular and flexible ways to make a planned gift. Types of bequests include residual, proportional, contingent, and specific. A member of the RU Foundation staff can explain the differences and work with you and your advisors to determine the best way to fulfill your wishes.

RETAINED LIFE ESTATE
Primary residences, vacation homes and farms may be deeded to the RU Foundation for benefit of the university. The gift provides the owner/donor the right to retain the use of property for life.

HOW TO GIVE:
Give NowThe methods chosen for supporting Radford are personal to each alumnus and friend of Radford, depending on individual circumstances and the application of the tax laws to particular gifts. Cash gifts have an immediate impact and provide support for the university’s needs. Gifts and pledges may be extended over a five-year period to meet your individual goals and the needs of the university. University development professionals are trained and available to answer questions and work with you and your advisers to consider the gift most beneficial to you and Radford. To learn more, contact the professionals at University Advancement.

University Advancement
6226 University Park Drive, RU West Campus
P.O. Box 6915, Radford, VA 24142
(540) 831-5108
(540) 831-6740 FAX
email: rufound@radford.edu